Building a successful website involves a lot of different pieces coming together – design, content, functionality, and more. One important piece that is often overlooked is market research. Market research helps us understand our clients and their target audience. It also helps us identify potential problems and solutions. Without it, we would be blindly building a website and hoping for the best.

Do not skip market research in your web development process – it's worth the investment and can save you from many headaches down the line. Trust us, your audience (and your wallet) will thank you.