PC Construction

PC Construction is a 100% employee-owned construction firm providing integrated construction services through a full range of delivery methods. They excel at projects of all sizes – from a single office fit-up to water supply programs valued at over $300 million.

PC Construction has made a name for itself as it has consistently ranked one of the top 250 construction firms in the nation.

Challenge

PC Construction is looking to grow rapidly by 2025, there will be 6 to 8 regional offices and the workforce will grow to 700 employees. Due to this growth, PC Construction needed a new website to evolve with the company.

Bluehouse Group worked with PC Construction through a highly collaborative approach, guiding them through a set of exercises that helped us hone in on the goals of the project and understand the business as a whole.

After getting an understanding of PC Construction’s brand values and strategic goals, we started developing new concepts for their site that included a user-friendly CMS, a modern and flexible design, an intuitive information architecture, and a compelling content strategy.

Project goals

• Deliver a modern website that makes PC Construction stands out among its competition
• Validate PC Construction’s expertise in the minds of potential clients, owners, and subcontractors
• Implement storytelling that reflects PC Construction’s people and culture
• Attract new talent to join PC Construction
• Highlight projects, services, and geography
• Aid non-technical team members to maintain content through a user-friendly content management system

Solution

Flexible and extensible design

PC Construction’s rapid expansion meant that they needed a way to easily add new portfolio items to the site. By leveraging a modular design approach, and modern CMS we gave them the ability to easily build pages and update their site, effectively future-proofing the site.

“Meet Our Crew” panels

We wanted to communicate the strong company culture that PC Construction has cultivated, so we developed a panel to easily show off each crew member’s personality and years of experience. This helps emphasize the unity that they have with one another.

Results

Since launching the new site, PC Construction has seen an 8.8% increase in page views, a 7.2% decrease in bounce rate and the average time spent on the website has increased by 30 seconds.

“We work with a lot of partners, and not all of them are as responsive and accessible as Bluehouse Group. We felt confident that we’d find a solution despite the go-live challenges. The fact that they instantly developed backup plans to host our site locally made all the difference. We knew we were in good hands.”