Case Study: The High-Performing Manufacturing Website
Many companies think of their website as a digital brochure – a place for prospects to obtain some basic information about products and services, learn about the company itself, and a contact form to request more information. Some companies are doing content marketing in the form of a blog, product videos, or a newsletter. And that’s a great step towards a more informed customer. But there is a much bigger, more strategic role that a website can play in the marketing mix.
In this case study, we share some highlights from one Vermont manufacturing company that re-imagined the role that a website plays not only in their marketing strategy, but in their overall business strategy. It’s a model of efficiency that we call the “Integrated Website with E-Quote System.”
Read the NRG Systems case study to learn how they grew their leads by 1,300% and increased operational efficiency!