Fake online users make up 40 percent of all web traffic, according to some estimates, yet it does not seem that people in the digital advertising space are interested in unmasking fake clicks.

It is estimated that ad fraud is costing US advertisers $120 billion every year. Many advertisement platforms look the other way when it comes to bots. Why aren’t they addressing the issue? Advertisers like seeing high amounts of traffic, the more traffic the advertiser sees the more they will spend on the advertising platform.

The larger issue at hand is that many of these online bots are created by cyber criminals, and the ad dollars that companies spend are flowing in their pockets to help fund other illegal activities.

Learn more about bots influence on online advertising.